1983 Pepsi Mural New Bern North Carolina

This vintage 1983 postcard features a colorful and detailed photograph of a commemorative mural honoring the proud heritage of Pepsi-Cola in its birthplace, New Bern, North Carolina. The mural itself, captured in vivid color, serves as a public tribute to the company's roots and global rise. At the center of the mural is an illustration of the original Pepsi-Cola Bottling Co. of New Bern, Inc., the very foundation of a brand that began with a local pharmacist’s soda fountain creation in 1898.

Flanking the central image are timeline dates—1898 and 1983—representing the company's evolution from “Brad’s Drink” to an international soft drink icon. Portraits of individuals, likely important figures in Pepsi’s development, line the mural, each set against globe-inspired backgrounds, symbolizing the brand’s far-reaching influence. The North Carolina and American flags sit behind each date, tying Pepsi's local beginnings to its national and global expansion.

Above the building illustration, the classic “Drink Pepsi-Cola” logo is prominently displayed, while the nostalgic slogan “Delicious and Healthful” calls back to the brand’s original identity. This postcard doesn't just depict a mural—it captures a piece of American advertising history proudly painted for all to see. This would look great framed or make an excellent addition to any collection.

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