1945 Tom Breneman's Breakfast in Hollywood Prizes Vintage Postcard

About This Vintage Postcard

This fascinating black and white postcard showcases some of the most coveted prizes awarded to contestants on the Breakfast in Hollywood radio program. Featured in the display are a luxurious DuBarry Makeup Kit, a stunning California Arm-Roy Orchid from Cedric's, and a "Wishing Ring" designed by the famous Hollywood jeweler Joseff. These high-end items reflect the show's tradition of showering its "Good Neighbor" guests and contest winners with glamorous gifts that epitomized the Hollywood lifestyle. For listeners across the country, seeing these prizes in detail added to the excitement and aspirational allure of Tom Breneman's daily broadcast.

Details

Era: Linen Era (1940s, no linen texture, but of the era)
City: Hollywood
State: California
Country: USA
Topic: Entertainment / Radio History
Condition: Uncirculated
Postage: Unposted
Address Side: Divided
Orientation: Horizontal (Landscape)
Artist / Photographer: Uncredited (Publicity Photographer)
Publisher: Kellogg Co.
Printer: Unknown
Print Type: Halftone Lithograph (Grayscale)

Additional Information

This card is part of the fifteen-card promotional souvenir set copyrighted in 1945 by Kellogg Co. Joseff of Hollywood was the premier jeweler for the motion picture industry, creating iconic pieces for films like Gone with the Wind and Casablanca. The DuBarry makeup line was a prestigious brand of the era, and receiving an orchid from Cedric's was a hallmark of the show's "Good Neighbor" award. These specific brand collaborations were a major part of the program's commercial success and listener engagement.

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