About This Vintage Postcard
This vintage postcard features the lyrics to the sign-off song for the hit 1940s radio program, Breakfast in Hollywood. Hosted by Tom Breneman, known as Hollywood's Mad Hatter, the show was a morning variety program broadcast from his own restaurant on Vine Street. The lyrics were set to the tune of My Bonnie Lies Over the Ocean and encouraged listeners to join in as the show concluded its daily broadcast over the American Broadcasting Company (ABC).
Details
Era: Linen Era (1940s, no linen texture, but of the era)
City: Hollywood
State: California
Country: USA
Topic: Entertainment / Radio History
Condition: Uncirculated
Postage: Unposted
Address Side: Divided
Orientation: Horizontal (Landscape)
Artist / Photographer: Unknown
Publisher: Kellogg Co.
Printer: Unknown
Print Type: Halftone Lithograph (Grayscale)
Additional Information
This card is officially copyrighted 1945 by Kellogg Co. It was part of a promotional souvenir set given to fans of the show, which was sponsored by Kellogg's Pep cereal. The individuals pictured in the background with Tom Breneman typically represented the show's cast and crew, which included producer John Masterson, Bobby Filipino, Jo Wilcox, and the character Uncle Corny (Corny Anderson). Tom Breneman was a radio pioneer whose show was so popular it attracted thousands of tourists daily to his Hollywood restaurant and even inspired a 1946 feature film of the same name.
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