A vintage color divided back postcard of the Chalfonte Hotel and Beach Bathing Grounds in Atlantic City, New Jersey. In the foreground, a n intriguing image of group of bathers in period swimwear form a large circle in the shallow surf. Behind them, hundreds of people fill the sandy beach. The large, red-brick Chalfonte Hotel rises prominently in the background. Low fling aerial view, truly unique.
A circulated postcard with an August 9, 1914, Atlantic City postmark and a 1-cent green George Washington stamp. A handwritten message in blue ink fills the left side. The top center features a distinct logo of a standing Quaker man monument used by American Post Card Co. (printers). The left edge identifies the publisher as Post Card Distributing Co., Atlantic City, N. J.
A vintage color divided back postcard of the Chalfonte Hotel and Beach Bathing Grounds in Atlantic City, New Jersey. In the foreground, a n intriguing image of group of bathers in period swimwear form a large circle in the shallow surf. Behind them, hundreds of people fill the sandy beach. The large, red-brick Chalfonte Hotel rises prominently in the background. Low fling aerial view, truly unique.
A circulated postcard with an August 9, 1914, Atlantic City postmark and a 1-cent green George Washington stamp. A handwritten message in blue ink fills the left side. The top center features a distinct logo of a standing Quaker man monument used by American Post Card Co. (printers). The left edge identifies the publisher as Post Card Distributing Co., Atlantic City, N. J.

1910s Atlantic City Beach New Jersey Vintage Postcard Chalfonte Hotel

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About This Vintage Postcard

The spirited energy of the Atlantic City shore is captured in this vibrant scene at the Chalfonte Hotel bathing grounds. A lively circle of bathers, holding hands in the shallow surf, reflects the shared joy and communal spirit of a summer day at the world’s most famous seaside resort. Above the crowded beach, the grand brick towers of the Chalfonte stand as a constant, elegant backdrop to the movement of the waves. It is a nostalgic window into the golden age of the American vacation, where the simple pleasure of a dip in the ocean created memories as enduring as the city itself.

Details

Era: Divided Back, 1907–1915 (1910)
City: Atlantic City
State: New Jersey
Country: United States of America
Topics: Chalfonte Hotel, Bathing Grounds, Beach Scenes, Swimming, Historic Hotels, Atlantic City Boardwalk, Aerial View
Artist/Photographer: H. B. Smith
Condition: Circulated, postmarked August 9, 1914, in Atlantic City
1-cent green George Washington stamp.
Orientation: Horizontal (Landscape)
Publisher: Post Card Distributing Co.
Printer: American Post Card Co.

Additional Information

This postcard features the Chalfonte Hotel and Bathing Grounds in Atlantic City during the heart of the Divided Back era. The photograph, credited to H. B. Smith, depicts the popular turn-of-the-century practice of forming "bathing circles" in the surf.  The image documents the cultural shift from private, medicinal bathing to accepted social activities that permitted physically contact between the sexes. A personal touch is added by the handwritten message from Edward Williams Cooper, who notes the beach is a "good place for ocean bathing" and only an hour away from Philadelphia.

This vintage postcard would look great framed or make an excellent addition to any collection.

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