1960s Diplomat East, Hollywood-by-the-Sea, Florida

Experience the glamour of 1960s South Florida at The Diplomat East, crown jewel of Florida’s “Three Resorts in One.” This vintage postcard captures the excitement of a luxury beachfront escape, where sunlit balconies overlook a sparkling pool and guests gather for evenings of dining, dancing, and seaside relaxation.

Titled “Diplomat Resorts and Country Club, Hollywood-by-the-Sea, Fla.,” the image showcases the expansive white hotel complex rising above 1,200 feet of private beach. The central swimming pool is alive with activity, highlighted by a striking multi-level white diving platform. Bright yellow lounge chairs and orange sun umbrellas line the deck, while palm trees and tropical greenery frame the scene. The name “DIPLOMAT” is prominently displayed on the building’s façade, reinforcing its status as a premier destination resort.

The reverse describes the hotel’s amenities, including 400 luxury rooms and suites, the elegant Les Ambassadeurs Dining Room, nightly galas in the Tack Room, a shopping arcade, and an adjoining convention hall seating 2,000 guests. Originally opened in 1953 as the Envoy Hotel and renamed The Diplomat in 1954, the property quickly became one of South Florida’s most fashionable retreats. This chrome-era postcard reflects the vivid colors and polished photography of 1960s resort promotions.

This postcard would look great framed or make a wonderful addition to any vintage Florida, travel, or mid-century postcard collection.

Love it ♡
Get it ☆
Get Lucky 💋 Vintage