1960s Harrah's Club Reno NV Postcard

About This Vintage Postcard

The vibrant pulse of Reno’s nightlife is captured in this evening scene at the iconic Harrah's Club. Patrons gather under the glow of the massive neon sign, drawn in by the promise of world class entertainment like Red Nichols and His Five Pennies. There is an unmistakable sense of mid century excitement in the air, from the sleek lines of the classic cars parked along North Virginia Street to the innovative open entrance that welcomed guests into the heart of The Biggest Little City in the World. It is a nostalgic glimpse into an era when the desert night was always young and the doors never closed.

Details

Era: Chrome, 1960s (actual year 1960)
City: Reno
State: Nevada
Country: United States of America
Topics: Casinos, Nightlife, Harrah's Club, Red Nichols, Air Curtain, Neon Signs
Artist Photographer: Unknown
Condition: Uncirculated
Orientation: Horizontal (Landscape)
Publisher: Harrahs Club
Printer: Unknown

Additional Information

This postcard features the famous worlds largest air curtain at the entrance of Harrahs Club, which measured 41 feet wide. The technology allowed the casino to remain completely open to the street 24 hours a day while regulating the interior temperature. The marquee specifically advertises Red Nichols and His Five Pennies, a jazz group that performed at the club during this period. The card includes a unique invitation to leave it at the bar or premium booth for free mailing, a common hospitality perk of the era.