1970s 3-D Pop-Up Mother Father Valentine's Day Greeting Card

About This Vintage Greeting Card

This elaborate 1970 Valentine's Day card is a prime example of Hallmark’s high-end mechanical engineering. It features a three-tiered "pop-out" or "easel" construction that creates a dimensional shadow-box scene when standing. The illustration is a lush, Victorian-style display of pink roses, silk-look ribbons, and delicate lattice-work.

Text:
For MOTHER and FATHER
A Valentine of happy thoughts,
Of memories always dear,
And love that just grows deeper still
With every passing year.

Details

Occasion: Valentine’s Day
Recipient: Mother and Father
Era: 1970 (Dated by signature)
Style: Mid-Century Boutique, 3D Pop-Up / Easel Card, Victorian Revival
Theme: Floral, Pink Roses, Lattice, and Hearts
Publisher/Brand: Hallmark (Crown Logo)
Artist/Illustrator: Not Noted
Origin: Made in U.S.A.
Condition: Signed
Includes Envelope: No
Orientation: Vertical (3D Multi-Tiered Pop-Out)
Approximate Size: 7 5/8 x 5 1.4"
Materials: Heavy Embossed Cardstock, Multi-Layered Die-Cut, Gilded, Lithography

Authenticity

This is an original vintage 3D mechanical card. The 50V code indicates a 50-cent original retail price, which was the top-tier pricing for Hallmark boutique cards in 1970. The distinctive embossed rose border and the crown logo are definitive markers of authentic Hallmark production. (50V price code confirm this was a premium "deluxe" offering for the 1970 season.)

Perfect For

Collectors of vintage Hallmark mechanicals, 3D Valentine's ephemera, Victorian-style décor, high-end junk journaling, or unique nostalgic gifting. Ships in a protective sleeve with a rigid backing board.