This vintage floral pop-up birthday card features a dimensional bouquet of pansies and wild roses, rendered in layered die-cut construction that creates a full three-dimensional display when opened. The design reflects the Victorian-revival aesthetic popular in boutique greeting cards during the mid-to-late 20th century.
The floral arrangement showcases richly colored pansies, traditionally associated with remembrance, and wild roses, symbolizing grace. The layered composition and soft botanical illustration style echo antique “scrap” art traditions that were widely revived in the 1970s.
Front Text:
Happy Birthday
Inside Text:
None (signed by sender)
Occasion: Birthday
Recipient: General
Era: 1970s
Style: Mid-Century Boutique / Die-Cut Mechanical Pop-Up
Theme: Floral Bouquet, Pansies & Wild Roses
Publisher/Brand: Moser Card Co., P.O. Box 51253, Seattle, WA 98115
Stock Number: 7815/3
Artist/Illustrator: Not Noted
Origin: Printed in France
Condition: Signed (dated 1990 by sender)
Includes Envelope: No
Orientation: Vertical / Pop-Up
Approximate Size: 6.5 x 4.5 inches (closed)
Materials: Heavy Cardstock, Die-Cut Layers, Lithographic Print
This is an original vintage mechanical card. The layered pop-up bouquet construction and French lithographic printing are consistent with Moser Card Co. imports from the mid-to-late 20th century.
Produced for Moser Card Co. and printed in France, the card reflects a period when American distributors imported high-quality European lithography for premium greeting card lines. While this example was signed and hand dated in 1990, the design and production style align with Moser’s earlier output.
Collectors of vintage floral pop-up cards, Victorian-revival paper goods, and mechanical greeting card ephemera, as well as for junk journaling and scrapbooking. Also ideal as a decorative display piece. Ships in a protective sleeve with a rigid backing board.