1970 Pepsi Billboard New Bern North Carolina

This striking vintage postcard showcases a bold and nostalgic tribute to one of America’s most iconic soft drinks—Pepsi-Cola—right where it all began: New Bern, North Carolina. Dominating the scene is a classic mid-century billboard with clean lines, vivid colors, and proud lettering proclaiming: “NEW BERN 1898 Birthplace of PEPSI-COLA.” On the left side, a framed image of the “Original Pepsi Girl” adds a touch of charm and early advertising flair, reminiscent of the women featured in the brand’s earliest promotions. On the right, the familiar red, white, and blue Pepsi-Cola logo glows with vintage appeal, a nod to the patriotic palette adopted in the company’s evolving image.

The billboard’s steel frame and visible supports, marked with the "NAEGELE" sign at the base, indicate it was produced by one of the era’s leading outdoor advertising companies. All of this is set against a clear blue Carolina sky, underscoring the pride of place and history. It was back in the 1890s that a young pharmacist named Caleb D. Bradham began experimenting at his soda fountain, eventually perfecting a formula so beloved it became known as "Brad's Drink." On August 28, 1898, he renamed it Pepsi-Cola—and the rest is history. This would look great framed or make an excellent addition to any soda memorabilia or postcard collection

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