1967 Holiday Inn Starkville Mississippi

This vintage postcard advertisement from 1967 showcases the iconic branding of Holiday Inn during its golden era. The image features the famous Holiday Inn sign on the left—a large, angled shape with rounded corners, outlined in red and yellow neon. The sign reads "Holiday Inn" in a stylized white script, with "OF AMERICA" in smaller letters below and stars flanking the text. Beneath it, a bold rectangular panel announces "THE NATION'S INNKEEPER."

To the right, the Holiday Inn mascot—a welcoming figure dressed in colonial attire with a red coat, white wig, and breeches—holds a lantern and gestures toward the sign, embodying the chain’s promise of consistent hospitality. Designed to resemble a cheerful colonial innkeeper, he brought a distinct charm to Holiday Inn’s identity. His appearance blended old-world warmth with mid-century American optimism, making the brand feel like a trustworthy and inviting destination for families and travelers on the open road.

This particular postcard promotes the Starkville, Mississippi Holiday Inn, located at Highway 12 and Montgomery Street. The hotel offered modern 1960s conveniences including air-conditioning, a restaurant, swimming pool, free TV, and Holidex reservations. Holidex, launched in 1965, was an advanced centralized reservation system that allowed guests to book rooms at other Holiday Inn locations across the country via teleprinter—a revolutionary feature in hotel travel.

Located near Mississippi State University, this Holiday Inn served as a convenient and comfortable stop for travelers, families, and campus visitors alike. This 1967 postcard would look great framed or make a charming addition to any collection of vintage motel memorabilia, Americana, or advertising history.

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