A rare and visually striking advertising postcard depicting the Paris headquarters of the New York Life Insurance Company (La New-York Compagnie d’assurances sur la vie), one of the major American insurers that expanded into Europe in the late 19th century.
The grand building shown stands at the corner of Boulevard des Italiens and Rue Le Peletier in Paris, where the company established its prestigious Paris office in 1884.
An elaborate allegorical vignette decorates the upper left corner, featuring the company’s emblem, an eagle perched atop a globe, accompanied by classical figures symbolizing protection, stability, and financial security. This style is characteristic of refined late 19th-century corporate branding.
Era: Undivided Back (1901-1904)
City: Paris (Boulevard des Italiens / Rue Le Peletier)
Region/Country: France
Artist / Photographer: Not Stated
Condition: Uncirculated
Address Side: Undivided Back,
Orientation: Vertical (Portrait)
Publisher: Phototypie A. Bréger Frères, Paris
Printer: Imp. Lemercier, Paris, Chromolithograph / tinted print
