1940s Ready For Lift Off! 34C

Ready for lift-off! This authentic 1940s vintage bra has lift-action cups instantly, providing a pin-up girl's silhouette. It has pretty faggot stitched ladders that provide an optimal lift on the underside of the cups. 

There is no label, but the signature Bali Bow bra design feature of the  ‘bow’ at the center is a dead giveaway that this bra is made with all the quality one appreciates about the brand. The Bali Brassiere company began as the ‘Fay-Miss’ in 1927, later changing the brand name in 1935 to Bali Brassiere Company.  By 1940, founders Sam and Sara Stein were considered the innovators of the foundations industry. They introduced the first bias cup brassiere and the first all-cotton brassiere. Each was designed to be comfortable and enhance shape, as seen in this fierce piece here.

Modern Size: 34C 
Measurements: 
Band measured at fastener intervals: 33 33.5 34
Bust measured at fastener intervals: 36 36.5 37

Soft cup bra: wireless 
Fabric: cotton 
Color: pale eggplant purple  

Condition: overdyed to disguise age-related or hard water stains. Any "dusty white" coloring is from it being freshly laundered with liquid starch, a result that will vanish with wear and future laundering. There is not a lot of stretch left in the elastic, as is common with vintage elastics.  There may be mends, darns, or other signs of wear and/or repair related to this piece. Please look at the photos and ask any questions before purchasing.

Care instructions: 
Handwash in warm water; line drying will best suit the longevity of this vintage foundation. It is ok to use spray starch and "cotton" iron setting should you wish to add to the fabric's stiffness and enhance its shaping features. 

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