About This Vintage Postcard
The sheer, pale face of the Great White Throne towers over the deep shadows of Zion Canyon, captured in the saturated, vivid tones characteristic of mid-century travel photography. This view remains one of the most enduring symbols of the American West, offering a quiet moment of awe from a time when the open road promised endless discovery.
Details
Era: Chrome 1950s (1955)
City: Springdale (Zion National Park)
State: Utah
Country: United States of America
Topics: Zion National Park, High Desert, Landmarks: Great White Throne, Geology, Nature, Scenic Views, Landscapes
Artist/Photographer: Mike Roberts
Condition: Uncirculated
Orientation: Horizontal (Landscape)
Publisher: Intermountain Tourist Supply, Inc./ Mike Roberts
Printer: Mike Roberts
Additional Information
Mike Roberts was the photographer, printer, and publisher for this postcard. He took the original Kodachrome color photograph, and his company, Mike Roberts Color Productions, handled the specialized photochrome printing process. While he was a massive publisher himself, for this specific card, he was working for Intermountain Tourist Supply, Inc. Mike Roberts was often referred to as the Postcard King because he pioneered the high-quality color printing process seen here, essentially ruling the industry during the mid-century travel boom.
This vintage postcard would look great framed or make an excellent addition to any collection.
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