1945 The Tom Breneman Family Vintage Postcard

About This Vintage Postcard

This heartwarming black and white postcard offers a rare glimpse into the private life of radio star Tom Breneman, pictured here with his family on the steps of their Encino home. Tom is seen at the center holding the family dog, flanked by his wife, Margaret, and their two children, Gloria and Tom Jr. Encino was a popular residential choice for Hollywood elite in the 1940s, offering a quieter pace of life away from the busy radio studios. This intimate family portrait helped humanize the "Mad Hatter of Hollywood" to his millions of listeners, reinforcing his image as a relatable family man and a "Good Neighbor."

Details

Era: Linen Era (1940s, no linen texture, but of the era)
City: Hollywood
State: California
Country: USA
Topic: Entertainment / Radio History
Condition: Uncirculated
Postage: Unposted
Address Side: Divided
Orientation: Horizontal (Landscape)
Artist / Photographer: Uncredited (Publicity Photographer)
Publisher: Kellogg Co.
Printer: Unknown
Print Type: Halftone Lithograph (Grayscale)

Additional Information

This card is part of the fifteen-card promotional souvenir set copyrighted in 1945 by Kellogg Co. Tom Breneman and his family moved to their Encino estate in the early 1940s, joining other famous neighbors like Clark Gable and Carole Lombard. The inclusion of this personal family photo in a promotional set for Kellogg’s Pep cereal was a clever marketing move to build a deeper personal connection with the show's audience. Tom Jr. and Gloria occasionally appeared on the program, further cementing the show's reputation as a wholesome, family-oriented broadcast.

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