1984 Dr. Miles and Alka-Seltzer Pop Art Collage, Elkhart Indiana

This visually engaging Pop Art–style postcard commemorates the centennial of the Dr. Miles Medical Company, founded in 1884. Designed as a collage or mixed-media composition, it weaves together historic and modern imagery, including a portrait of Dr. Miles, a mortar and pestle marked with the “MILES” logo, the beloved Speedy Alka-Seltzer character, and contemporary product packaging.

The aesthetic is strongly reminiscent of British Pop Art pioneer Richard Hamilton, whose work embraced advertising, industrial design, and mass-market imagery as reflections of consumer culture.

Text elements such as “Miles Proud of Its Hundred Years,” along with references to the Miles Corporate Archives and the Miles Centennial Center in Elkhart, Indiana, emphasize the company’s long history and corporate pride.

Presented in postcard format with “Place Stamp Here” and “Post Card” markings, this centennial piece cleverly blends commemoration with commercial iconography, creating a nostalgic yet thoughtful commentary on branding, longevity, and popular culture.

This postcard would look great framed, make a wonderful hostess gift, or make an excellent addition to any collection.

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