Transport yourself to 1907 with this rare "Photoette" postcard made by C.U. Williams in Bloomington, Illinois. This vintage RPPC postcard features the Maxwell-Briscoe Motor Company factory in New Castle, Indiana.
This industrial marvel spanned nearly 60 acres, boasting expansive buildings, testing roads, and comprehensive railroad facilities. The factory’s early 20th-century architecture is captured in detail, showcasing its robust design and significant scale. In 1925, Chrysler acquired the plant, which at its peak employed over 7,000 workers, marking a pivotal moment in automotive history.
With its charming historical typo “Brisco,” this postcard offers a glimpse into the past and the industrial prowess of its time. While the original factory no longer stands, its legacy endures in the history of American industry.
