A vintage color chrome postcard featuring a wide mural illustration of Pepsi-Cola's history. In the center is a large multi-story red brick building labeled PEPSI-COLA COMPANY HOME OFFICE. Above this are portraits of three men, and to the left and right are large crowds of people of various ethnicities and ages representing a global community. Various vintage Pepsi logos and globes are integrated into the dense artistic collage.
The reverse side of an uncirculated vintage chrome postcard with a divided back layout. The upper left features a detailed paragraph describing the creation of Pepsi-Cola by Caleb Bradham in 1898 and the dimensions of the mural by Willie Taglieri. Vertical text along the center identifies the publisher as the Pepsi-Cola Bottling Co. of New Bern, Inc.. The right side includes a large POST CARD heading and a simple square stamp box.
A vintage color chrome postcard featuring a wide mural illustration of Pepsi-Cola's history. In the center is a large multi-story red brick building labeled PEPSI-COLA COMPANY HOME OFFICE. Above this are portraits of three men, and to the left and right are large crowds of people of various ethnicities and ages representing a global community. Various vintage Pepsi logos and globes are integrated into the dense artistic collage.
The reverse side of an uncirculated vintage chrome postcard with a divided back layout. The upper left features a detailed paragraph describing the creation of Pepsi-Cola by Caleb Bradham in 1898 and the dimensions of the mural by Willie Taglieri. Vertical text along the center identifies the publisher as the Pepsi-Cola Bottling Co. of New Bern, Inc.. The right side includes a large POST CARD heading and a simple square stamp box.

1980s Pepsi-Cola Mural New Bern North Carolina Vintage Postcard

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About This Vintage Postcard

A vibrant panoramic mural captures the rich 85 year legacy of Pepsi-Cola from its humble 1898 beginnings in a North Carolina pharmacy to its 1983 standing as a global icon. The detailed oil on canvas collage centers on the historic red brick home office at the corner of Johnson and Hancock Streets, while flanking portraits of local founders and modern leaders bridge the gap between small town tradition and international success. It is a visually dense historical record of industrial pride, inviting a nostalgic look at the "Delicious-Healthful" soda fountain origins that transformed the World of Pepsi through nearly a century of American progress.

Details

Era: Chrome 1980s (1983)
City: New Bern
State: North Carolina
Country: United States of America
Topics: Pepsi-Cola, Advertising History, Murals, Industrial Heritage, Caleb Bradham
Artist: Willie Taglieri
Condition: Uncirculated
Orientation: Horizontal (Landscape)
Publisher: Pepsi-Cola Bottling Co. Of New Bern, Inc.
Printer: Unknown (174942)

Additional Information

This commemorative chrome era postcard features a mural commissioned for the 85th anniversary of the brand. The artwork, painted in oil by artist Willie Taglieri, depicts the evolution of Pepsi-Cola from its founding by pharmacist Caleb Bradham in 1898 to its status as a worldwide beverage leader in 1983. The card was published by the Pepsi-Cola Bottling Co. of New Bern, Inc., the local cornerstone of the brand's history. The production number 174942 is visible at the bottom center of the reverse, identifying this specific 1980s printing.

This vintage postcard would look great framed or make an excellent addition to any collection.

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