1960s Vintage Mod Girl Birthday Card for Niece Hallmark
About This Vintage Greeting Card
This vibrant Hallmark "Contemporary" card is a whimsical, kitschy, and quintessential piece of 1960s pop culture that captures the peak of the Mod era with a psychedelic flair. The illustration features a "big-eyed" fashionista with voluminous black hair in a classic 60s flip, resting her chin on her hands in a playful, reclining pose. She wears a psychedelic blouse featuring a swirling neon pink and orange pattern that carries through to the interior of the card.
Utilizing a unique triple-fold design, the card reveals her long legs in bright orange bell-bottoms and gold-toned pointed flats as it opens. The artwork is printed with a high-quality line-screen process, giving the colors a saturated, painterly quality that perfectly highlights the mid-century "Real Live Doll" aesthetic.
Front Text: "FOR A WONDERFUL NIECE. According to statistics, thirty-five hundred REAL LIVE DOLLS are having a birthday today!!"
Inside Text: "ONE OF THEM IS YOU, HONEY! HAPPY BIRTHDAY!"
Occasion: Birthday
Recipient: Niece
Era: 1960s (1967-69) (This was the peak era for the "mod" aesthetic in American greeting cards before it transitioned into the more earthy tones of the early 1970s.)
Style: Mid-Century, Retro / Kitsch, Vintage Illustration, Chromolithograph
Theme: 1960s Fashion / "Big Eye" Art
Publisher/Brand: Hallmark
Artist/Illustrator: Not Noted
Origin: Made in U.S.A.
Condition: Signed
Includes Envelope: No
Orientation: Vertical, Triple-fold
Approximate Size: 7 x 3.5 inches (Closed); 7 x 10.75 inches (Opened)
Materials: Paper Cardstock, High-Quality Line-Screen Lithography
This is an original vintage item and not a reproduction. Vintage ephemera shows natural aging and printing characteristics consistent with its era.