29L Set of Three Beach Shoes 1970s Kiddie Novelty Button 3/4"

These three 1970s vintage bright orange (two) and purple (one) sandal (or flip-flop style) beach-themed novelty shank buttons feature a cute, molded design with raised straps (crossed or buckled with small bear or decorative motifs on the orange ones, simpler on the purple) over an open oval/footbed base—evoking classic summer thongs or casual kids' sandals for a playful, retro vibe.

Measure approximately 29L, 29 lignes, 18.4 mm, or 23/32. inch (close to 3/4").

These buttons were made in the 1970s, a time when plastic novelty buttons shifted toward bolder, brighter colors and fun, everyday summer/beach motifs like sandals or flip-flops—reflecting the era's casual fashion boom, popularity of thongs/flip-flops (which surged in the late 1950s-1960s but stayed trendy into the 1970s for kids' playwear), and mass-production of whimsical children's clothing accents.

The integral high-profile self-shank (molded plastic loop), solid vibrant hues, and simple yet detailed strap molding are typical of 1970s novelties—less intricate than 1950s-1960s deep sculpts but more colorful and pop-culture inspired, often for casual kids' shorts, rompers, swimsuits, or summer tops.

The material is molded plastic, a durable thermoplastic (likely modern polyester resin, acrylic, or similar bright, injection-molded synthetics common by the 1970s—post-celluloid/Bakelite era, with excellent color fastness and no flammability issues), in solid opaque orange and purple throughout—no applied paint, giving them that cheerful, fade-resistant pop.

These were produced in the United States, where the 1970s saw huge output of affordable novelty buttons for the kids' ready-to-wear market—beach/summer themes like sandals tied into the decade's relaxed, outdoor lifestyle and hippie-influenced casual wear.

A sunny, adorable trio—perfect for summer-themed vintage kiddie collections or beachy projects!

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