{"product_id":"ephemera-0035","title":"1970s Hillbilly Birthday Card w\/ 3D Moonshine Jug and Still","description":"\u003ch3\u003eAbout This Vintage Greeting Card\u003c\/h3\u003e\n\u003cp\u003eThis vintage birthday card is a classic example of late-1970s “Studio humor,” a style that leaned on bold cartooning, playful irreverence, and physical novelty elements for its punchline. The design features a comical “hillbilly” moonshiner character complete with shaggy beard, floppy hat, and jug. The card reflects a popular caricature theme widely used in American greeting cards of the era.\u003c\/p\u003e\n\u003cp\u003eA standout feature is the hand-applied 3D plastic moonshine jug, a glued-on charm that adds dimension and tactile appeal. These novelty attachments were a hallmark of American Greetings’ humor lines during the late 1970s, making cards like this especially collectible today.\u003c\/p\u003e\n\u003cp\u003eThe typography also reflects the period, with bold, informal, slightly irregular lettering influenced by late 1960s psychedelic and “Mod” design trends. Altogether, the card captures a moment when greeting cards shifted away from mid-century sweetness toward more colorful, character-driven humor.\u003c\/p\u003e\n\u003ch3\u003eText\u003c\/h3\u003e\n\u003cp\u003eFront Text:\u003cbr\u003eFor Your Birthday, Got a Little Wish a-BREWIN’ That's Still as Good as New...\u003c\/p\u003e\n\u003cp\u003eInside Text:\u003cbr\u003eHappy Birthday! Hope Your Day Has Lots More KICKS Than a Jug of MOUNTAIN DEW!\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cp\u003eOccasion: Birthday\u003cbr\u003eRecipient: Adult (General)\u003cbr\u003eEra: Circa 1970s\u003cbr\u003eStyle: Late Mid-Century “Studio” Humor\u003cbr\u003eTheme: Comical Hillbilly \/ Moonshine Novelty\u003cbr\u003ePublisher\/Brand: American Greetings\u003cbr\u003eStock Number: 35 B 406 V\u003cbr\u003eArtist\/Illustrator: Not Noted\u003cbr\u003eOrigin: Made in U.S.A. (Cleveland, Ohio)\u003cbr\u003eCondition: Signed\u003cbr\u003eIncludes Envelope: No\u003cbr\u003eOrientation: Vertical, French Fold\u003cbr\u003eApproximate Size: 7 1\/2 x 4 1\/2 inches (closed)\u003cbr\u003eMaterials: Lithography, Hand-Applied Plastic Embellishment\u003c\/p\u003e\n\u003ch3\u003eAuthenticity\u003c\/h3\u003e\n\u003cp\u003eThis is an original vintage greeting card from the 1970s. The hand-glued plastic charm and period-specific humor style are consistent with authentic American Greetings novelty cards produced during this era.\u003c\/p\u003e\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003eCollectors of vintage humor ephemera, novelty greeting cards, or 3D embellished paper goods. Perfect for junk journaling, scrapbooking, or as a quirky nostalgic birthday gift. Ships in a protective sleeve with a rigid backing board.\u003c\/p\u003e","brand":"-","offers":[{"title":"Default Title","offer_id":46673924686013,"sku":"ephemera 0036","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/4818\/1181\/files\/ephemera0036a.jpg?v=1776277197","url":"https:\/\/www.getluckyvintage.com\/products\/ephemera-0035","provider":"Get Lucky Vintage ","version":"1.0","type":"link"}