{"product_id":"3312","title":"1907 Via Mala Gorge Road Graubünden Switzerland Vintage Postcard","description":"\u003ch3\u003eAbout This Vintage Postcard\u003c\/h3\u003e\n\u003cp\u003eThis dramatic color postcard captures the rugged beauty of the Viamala (Via Mala) Gorge in the Swiss canton of Graubünden. The scene depicts the narrow, winding road carved into the sheer rock face, bordered by a sturdy stone wall that protects travelers from the precipitous drop to the Hinterrhein river below. Two small figures standing on the road provide a sense of scale against the towering cliffs and pine-covered slopes of the Alps. Known historically as the \"Bad Path\" due to its treacherous nature, the Viamala was a crucial but dangerous trade route through the Splügen and San Bernardino passes before modern engineering transformed it into the scenic passage shown here.\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cp\u003eEra: Divided Back (1907–1915)\u003cbr\u003eCity: Thusis (Viamala Gorge)\u003cbr\u003eState or Region: Graubünden (Grisons)\u003cbr\u003eCountry: Switzerland\u003cbr\u003eTopic: Viamala Gorge, Swiss Alps, Mountain Roads, Engineering, Photoglob Series\u003cbr\u003eCondition: Uncirculated\u003cbr\u003ePostage: None\u003cbr\u003eAddress Side: divided back\u003cbr\u003eOrientation: Horizontal (Landscape)\u003cbr\u003eArtist \/ Photographer: Unknown\u003cbr\u003ePublisher: Photoglob Co. Zürich (P.Z.)\u003cbr\u003ePrinter: Photoglob Co. Zürich\u003cbr\u003ePrint Type: Photochrom\u003c\/p\u003e\n\u003ch3\u003eAdditional Information\u003c\/h3\u003e\n\u003cp\u003eThe manufacturing date is narrowed to 1907–1915 based on the divided back layout and the publisher's imprint. Photoglob Co. Zürich (founded in 1889) was the pioneer of the Photochrom process, a complex method of producing colorized images from black-and-white negatives using multiple lithographic stones. This card, numbered 4018 in their series, exemplifies the rich color saturation and realism that made Photoglob famous worldwide. The \"P.Z.\" monogram in the stamp box is the standard trademark for this prestigious Swiss publishing house, which played a major role in popularizing Alpine tourism through their high-quality imagery.\u003c\/p\u003e\n\u003cp\u003eThis vintage postcard would look great framed or make an excellent addition to any collection.\u003c\/p\u003e\n\u003cp\u003eLove it ♡\u003cbr\u003eGet it ☆\u003cbr\u003eGet Lucky 💋 Vintage\u003c\/p\u003e","brand":"Get Lucky Vintage","offers":[{"title":"Default Title","offer_id":46759753580733,"sku":"3312","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/4818\/1181\/files\/3312.jpg?v=1778390120","url":"https:\/\/www.getluckyvintage.com\/products\/3312","provider":"Get Lucky Vintage ","version":"1.0","type":"link"}