{"product_id":"29l-1970s-beach-shoes-novelty-buttons-3-4-inches-set-of-3","title":"29L 1970s Beach Shoes Novelty Buttons 3\/4 Inches Set of 3","description":"\u003cp dir=\"auto\"\u003eThese three 1970s vintage bright orange (two) and purple (one) sandal (or flip-flop style) beach-themed novelty shank buttons feature a cute, molded design with raised straps (crossed or buckled with small bear or decorative motifs on the orange ones, simpler on the purple) over an open oval\/footbed base—evoking classic summer thongs or casual kids' sandals for a playful, retro vibe.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eMeasure approximately 29L, 29 lignes, 18.4 mm, or 23\/32. inch (close to 3\/4\").\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThese buttons were made in the 1970s, a time when plastic novelty buttons shifted toward bolder, brighter colors and fun, everyday summer\/beach motifs like sandals or flip-flops—reflecting the era's casual fashion boom, popularity of thongs\/flip-flops (which surged in the late 1950s-1960s but stayed trendy into the 1970s for kids' playwear), and mass-production of whimsical children's clothing accents.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe integral high-profile self-shank (molded plastic loop), solid vibrant hues, and simple yet detailed strap molding are typical of 1970s novelties—less intricate than 1950s-1960s deep sculpts but more colorful and pop-culture inspired, often for casual kids' shorts, rompers, swimsuits, or summer tops.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe material is molded plastic, a durable thermoplastic (likely modern polyester resin, acrylic, or similar bright, injection-molded synthetics common by the 1970s—post-celluloid\/Bakelite era, with excellent color fastness and no flammability issues), in solid opaque orange and purple throughout—no applied paint, giving them that cheerful, fade-resistant pop.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThese were produced in the United States, where the 1970s saw huge output of affordable novelty buttons for the kids' ready-to-wear market—beach\/summer themes like sandals tied into the decade's relaxed, outdoor lifestyle and hippie-influenced casual wear.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eA sunny, adorable trio—perfect for summer-themed vintage kiddie collections or beachy projects!\u003c\/p\u003e","brand":"Vintage","offers":[{"title":"Default Title","offer_id":43523959259325,"sku":"B103","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/4818\/1181\/files\/B103_a1.jpg?v=1768680265","url":"https:\/\/www.getluckyvintage.com\/products\/29l-1970s-beach-shoes-novelty-buttons-3-4-inches-set-of-3","provider":"Get Lucky Vintage ","version":"1.0","type":"link"}