{"product_id":"2431","title":"1960s Merchandise Mart Chicago IL Vintage Postcard","description":"\u003cp\u003eRising along the banks of the Chicago River, this vintage postcard captures the immense scale of the legendary Merchandise Mart, one of the most recognizable landmarks in downtown Chicago. The massive Art Deco structure stretches across two city blocks at the meeting point of the river’s branches, its long façade of repeating windows and strong vertical lines creating an imposing presence along the waterfront. The building’s monumental proportions and clean architectural symmetry reflect the ambition of early twentieth-century Chicago as a global center of commerce and design.\u003c\/p\u003e\n\u003cp\u003eWhen the Merchandise Mart opened in 1930 it was the largest building in the world, constructed by Marshall Field \u0026amp; Company to bring the city’s wholesale trade together under one enormous roof. With more than four million square feet of space, the structure functioned as a vast marketplace where retailers from across the country could purchase goods and furnishings. For decades the building was owned by the Kennedy family and even held its own ZIP code because of its extraordinary size and activity.\u003c\/p\u003e\n\u003cp\u003eDesigned by architect Alfred P. Shaw of the firm Graham Anderson Probst and White, the building blends elements of a warehouse, department store, and skyscraper into a single monumental complex. Over time it also became an important broadcasting center, housing studios for NBC including WMAQ-TV, one of the earliest stations to broadcast in full color.\u003c\/p\u003e\n\u003cp\u003eThis postcard features photography by Es-n-Len Photos of Aurora, Illinois and reflects the vibrant chrome-era style of the 1960s. It would display beautifully framed or make an impressive addition to any vintage Chicago, architecture, or travel postcard collection.\u003c\/p\u003e\n\u003cp\u003eLove it ♡\u003cbr\u003eGet it ☆\u003cbr\u003eGet Lucky 💋 Vintage\u003c\/p\u003e","brand":"Get Lucky Vintage","offers":[{"title":"Default Title","offer_id":46489735594173,"sku":"2431","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/4818\/1181\/files\/2431a.jpg?v=1773098672","url":"https:\/\/www.getluckyvintage.com\/products\/2431","provider":"Get Lucky Vintage ","version":"1.0","type":"link"}